Lighting adds a touch of color to any event!
Mike Fernino, owner of Music In Motion Entertainment from Seymour CT has been providing lighting to his customers since 1984, though he never thought the lighting side of his business would explode the way it has in 2010.
“I remember back in 1985, we had 2 spinning effects called helicopters, a mirror ball and strobe light,” recalls Mike. “It was primitive, but for a 15 year old kid just starting out like me, it was cool!”
“In the 90′s we got into moving intelligent lighting and even lasers. My DJ company included lighting on every event. People just all seemed to love it. Then Sept 11, 2001 happened, and the lighting business just fell off completely. Our country became very conservative and weddings seemed to pull away from the excess of the 90′s. Brides would come into my office and so they did not want tacky lighting.”
“Then around 2004, a new system would come into play that changed everything. The LED (Light Emitting Diode) allowed unlimited colors from one small unit,” recalls Fernino. “We watched the trends on the West Coast and read about the increased interest in this style of lighting in all of the bridal magazines. This would be perfect for our customer base!”
So, in 2005 Mike purchased a complete uplighting package and went to work promoting. It seems that promoting would be easy as every event Music In Motion did with uplighting, the guests would line up to take business cards. The more business Music In Motion would book, the more lighting Mike would purchase. With over 100 LED par units, there is no room too large for Music In Motion to illuminate. “Every bride and groom are looking for an edge and this style of lighting can make even a firehouse look awesome,” says Mike.
Today in 2010, Music In Motion Entertainment provides lighting to about 50% of their wedding customers and even provide lighting for events that already have other entertainment contracted. Their advance lighting systems are fully wireless and use DMX communication to utilize computer technology to custom create any color a client may want with the touch of a button.
“It seems that if you do something to create memorable, unique, and sensational events, people will beat a path to your door. We love what we do, and I know it shows in every color of the rainbow!”
